London gunmaker John Rigby & Co. has launched an exclusive version of its popular gun configurator tool for use in North America, enabling US clients to design their own dream rifles at the click of a button via Rigby’s website.

The move will allow North American customers to pick and choose options and specifications for Rigby’s best-selling ranges of Big Game and Highland Stalker bolt-action rifles. Customizable features include wood grades, stock length, color case-hardening, initialing, engraving, and gold and silver inlay. Once a customer has selected a list of specifications, the online-tool allows him or her to save the configuration and to send it to Rigby’s factory and showroom in London for further discussion and ordering as desired.

Thanks to the new US configurator, users will be able to view Rigby’s current US dollar prices for each element of the rifle, inclusive of everything other than local taxes, and there is no longer any need to calculate exchange rates, import duties, shipping or other charges. Previously, prices were only available in British pounds.

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